Friday, November 19, 2021

MILKLAB Launches Oat Milk in Malaysia

 




Attention coffee lover!

Australia's most popular barista milk for coffee has added Oat Milk to its offering. MILKLAB is now available in Malaysia through select participating cafes and food services outlets.


MILKLAB Oat milk is versatile for use in both hot and cold beverages, and is the new creamy alternative to dairy milk with 100 per cent Australian oats, with a rich and creamy mouthfeel and a texture similar to a full cream dairy, to produce the perfect pour.


Rich with a natural, subtle sweetness that complements the flavour of espresso coffee, oat milk is the fastest-growing plant-based beverage, having grown by more than 400 per cent since 2017, according to the Cafe 2025 Report.




The MIKLAB brand is synonymous with the range-solution of milk offerings that would not only suit a variety of tastes and dietary needs but also address the increasing number of consumers worldwide looking to switch from regular daily to plant-based milk. The new Oat milk offering to the collection is after spending two years time in development. 

This new addition would give an advantage to baristas, resellers and distributors, coffee business owners and connoisseurs, as well as 'plant- curious coffee aficionados who currently drink dairy and other plant-based milk with their coffee. 

According to an independent research panel, MILKLAB Oat milk outperforms the current market leader for taste and overall appreciation.


Introducing MILKLAB Life & Coffe Consumer Incentive Program


Life's special moments often happen between friends and loved ones, usually over a cup of favourite cafe latte. Girlfriends catching up in their favourite cafe, two love birds going on their first date over coffee, or a bookworm enjoying their new novel with a cup of mocha.


Having a good cup of coffee is an essential part of our lives today. With coffee lovers having a more discerning palate, it is important to have good quality milk to complement the coffee and enhance the flavour. Coffee lovers who are health conscious and prioritize healthy eating will enjoy the delicious plant-based MILKLAB Oat milk with their coffee, now available across Malaysia.


MILKLAB Life & Coffee integrates life's special moments and the love for coffee together with the launch of MILKLAB Oat in Malaysia. Runners, cyclists, people who are out exercising or walking can follow the instructions on Campaign Info - MILKLAB ® (milklabco.com) to redeem their FREE MILKLAB Life & Coffee upgrade that can be from the nearest participating cafe. Search on the Cafe Hopping Trail on Google Maps to get locations of the nearest participating cafes from Cafe Hopping Trails - MILKLAB ® (milklabco.com).


Malaysia Specialty Coffee Association - Digital Latte Art Throwdown 2021


Digital Latte Art Throwdown is designed to create a fun and entertaining platform for baristas to showcase their latte art skills, draw patterns with milk foam on the surface of a coffee. Participants are assessed on their creativity, technique, visual attributes members will be invited to be the guest judges. From the semi-final stages to the final match: only the best will be the champion!

MILKLAB is proud to be a main sponsor of the Digital Latte Art Throwdown 2021. Competitors will be using only the MILKLAB Oat to compete, showcasing the high performance of MILKLAB Oat in latte art designing as it performs just like dairy by creating a strong contrast, fine micro bubbles and robust stability.

 

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