Malaysia Beauty Travel and Lifestyle Blog

  Texas Chicken Malaysia is drumming up the festive spirit with the all-new Crimson Crunch Chicken. Inspired by Malaysians’ Chinese New Year favourite snack, the dried chilli shrimp rolls – this new Crimson Crunch Chicken will send your palate tingling with the explosive combo of sweet, spicy and savoury flavours. The lingering umami taste comes from the coating that features a mixture of breadcrumbs and crispy prawn chilli which have been combined with key ingredients like garlic, dried chilli and fried onions.   Tham Yue Foon, General Manager of Texas Chicken Malaysia shared, “ At Texas Chicken, we are constantly innovating with flavours in order to provide new and unique sensory experiences to excite consumers. This time around, for Chinese New Year, we were inspired by this simple yet delicious condiment which is familiar to the Chinese community – the crispy dried shrimp sambal or hae bee hiam - which goes well with bread and rice, and is also the flavour of a popular crispy rol