Tuesday, July 20, 2021

PROVITAL Immuna Plus’ “Activate Your Immunity, Activate Your Life” Campaign

 

Povital


Mead Johnson Nutrition today kicked off its Activate Your Immunity, Activate Your Life campaign by introducing its first adult nutritious milk, PROVITAL Immuna Plus, featuring its unique proposition that provides Triple Immunity Protection from yeast beta-glucan, selenium and vitamin C that strengthens the body’s immune function [1,2,3]. PROVITAL Immuna Plus partnered with Watsons Malaysia to invite Dr Kent Woo Chee Keen, Consultant Physician, Allergist and Immunologist of Gleneagles Hospital Kuala Lumpur to share the importance of immunity during the launch. 


“Mead Johnson Nutrition is proud to continue to introduce products that we believe will help build healthier Malaysians. The introduction of our first adult nutritious milk, PROVITAL Immuna Plus aims to offer Malaysian adults a nutritional source to activate and strengthen their bodies’ natural defences. The Activate Your Immunity, Activate Your Life campaign was launched to support the overall awareness and education on the importance of nutrition in caring for our health, especially in enhancing the immune system in our later years,” said Gonzalo Balcazar, General Manager of Mead Johnson Nutrition Malaysia, Singapore & Vietnam. 


Health is a fundamental aspect of our lives especially in this new normal here currently. Watsons understand the challenges consumers may be facing during the time of the pandemic, hence initiated Health 45+ programme, a value-added programme for those who are 45 years and above, hoping to ease some burden to Watsons members when shopping for their health products. PROVITAL Immuna Plus’ unique proposition is a great addition to Watsons’ selection of health products to cater to the specific needs of adult customers in their golden years. With this partnership, consumers who sign up for this program get to enjoy the additional discounts when purchasing PROVITAL Immuna Plus. 


In conjunction with the launch, Mead Johnson Nutrition shared vital insights into the perceptions and attitudes of Malaysians towards nutrition and immunity, gleaned from a survey conducted with close to 3,000 respondents recently. [4]. 


Amongst the key insights revealed by the survey was that there has been a positive shift in the level of awareness on topics of immune health amongst 60% of Malaysians since the pandemic, where 67.5% of respondents had consumed more nutritional products to strengthen their health. The survey also revealed that 44.5% of respondents believe that nutrition is a key factor for strong immunity. This correlates with their behavioural changes in making healthier nutrition choices, where 91.5% of respondents have included more fruits and vegetables in their diet whilst about 60% have added or increased the intake of nutrition products. A large majority or 78.7% of respondents aged 40 and above think that their immunity levels grow weaker as they age. 


Gonzalo added, “Now more than ever, concerns around our immune health has come into sharper focus; and it is for this specific reason that PROVITAL Immuna Plus was formulated. This high calcium and protein milk powder can be integrated into one’s daily diet to enhance our immunity and mobility. Its key ingredient – yeast beta-glucan, helps to support immune system associated with colds, and 2 glasses of PROVITAL Immuna Plus provide 204mg of yeast beta-glucan which is the recommended level to show effect.”2 


“As immunity declines with age and the immune system become weaker, human bodies will become more susceptible to infections and illnesses. Proper nutrition which can aid in the development and maintenance of the immune system, together with a healthy stress-free lifestyle is one of the best ways to strengthen the immune system. Nutrients such as yeast beta-glucan are shown to enhance the immune system. Beta-glucan from different sources provide different health functions, while yeast beta-glucan is the type of beta-glucan that support the immune system. [1,5,6].” Dr Kent Woo shares. 


Calling for all Malaysians to embrace life positively, 


PROVITAL Immuna Plus also would like to celebrate the admired efforts of local heroes who have contributed to society in their own ways as part of the ‘Activate Your Immunity, Activate Your Life campaign in conjunction with Malaysia Day. 


Known as “Healthier Malaysians, Stronger Malaysia”, this programme aims to recognise, honour and celebrate ordinary Malaysians doing extraordinary things in making a difference in their communities today. We urge the public to join our efforts in showing our appreciation for inspiring Malaysians who have been championing a cause for the betterment of society by nominating them to be a Local Hero too. 


The programme is now open to nominations. The public can nominate deserving Malaysians who have carried out activities or initiatives that serve or meet a community needs. Nominations can be submitted via this form from 19 July 2021 until 8 August 2021 midnight. Each Local Hero will receive a one (1) a year supply of PROVITAL Immuna Plus adult nutritious milk and have their stories featured on PROVITAL Immuna Plus’ digital platforms. 


About PROVITAL Immuna Plus: To find out more about PROVITAL Immuna Plus, visit its website (www.provital.com.my) or Facebook page (Provital Malaysia). PROVITAL Immuna Plus is now available at all Watsons Malaysia stores and its online store. As part of the Watsons Health 45+ programme, Watsons members aged 45 and above can enjoy special discounts on PROVITAL Immuna Plus too. 


If you would like to take proactive steps to care for your health and find out about your immune status, you can check out your immunity score at www.provital.com.my/immunitycalculator. By answering a series of health-related questions, the tool will be able to give an indication of the strength of one’s immune health in the past 12 months using a scoring system. 


Disclaimer: The information provided is for educational and communication purposes only and it should not be construed as personal medical advice, nor for medical diagnosis or treatment. At all times, please ensure you seek the advice of your healthcare professional when you require medical advice and do so immediately in cases where there is an emergency.3 


References: 1.) Fuller R et.al. Nutrition 2012. 2) Guillin OM et.al. Nutrients 2019. 3) Carr AC, Maggini S. Nutrients 2017. 4.) A survey conducted by Try & Review from May – June 2021 with 2,975 respondents on immunity and health. 5) Bacha U et.al. Biomed Research International 2017. 6) Bacha U et.al. Journal of Chemistry 2018. 

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