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L'Oréal Paris to reward local online content creator trips to Paris


Calling all Online 'Beauty Guru'!!!

One Malaysian content creator to win two tickets to Paris, contract awards to five be the brand’s live streamers on top of cash prize RM5,000 each


L'Oréal Paris, the world's number one beauty brand, takes its relationship with Shopee to the next level after a series of success stories selling on Shopee Live Platform.


The new collaboration involves organising a L’Oréal Star Search,  competition in which one Malaysian live-streamer will be selected as a winner of two tickets Paris, five contestants to be awarded contracts to be the brand’s live streamers on top of a cash prize of RM5,000 each.


Commenting on this collaboration, Tran Hoa, Marketing Manager of L’Oréal Paris in Malaysia said that the brand had experienced “impressive results participating in 11 hours live streaming program during the Shopee 11.11 Big Sale in which unique viewerships exceeded 103,000 and translated to sales breaching RM31,000.”


This time around, the number one beauty brand would like to deepen its collaboration with Shopee to not only discover talents to create a pool of live streamers for L’Oréal Paris, but also to train potential candidates and equip them with the necessary skills to compete in L’Oréal Star Search.


“Malaysians aged 18 and above are invited to submit their applications from now to 28 February 2022 to showcase their talent as potentially new live-streamers, coming up with creative content campaigns for L’Oréal Paris products such as the newly launched Glycolic Bright.


“Selected applicants will attend an exclusive workshop with L’Oréal Paris to learn more about their products, and gain insights from a Shopee Live host, to learn the ropes of live-streaming before competing in the L’Oréal Star Search competition from 3 March till 16 March 2022,” said Hoa.


Through the L’Oréal Star Search contest, L’Oréal Paris also hopes to play a role in nurturing talent among Malaysians by giving them the freedom to be creative and create their own content featuring L’Oréal Paris products – be it in the form of tutorials, talk shows, unboxing products, and more.


On the collaboration, Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are excited to collaborate with L’Oréal to kick start their L’Oréal Star Search competition in Malaysia. This competition will serve as a platform for Malaysians who have the talent, passion and interest in creating interesting, informative, and exciting live stream content on Shopee Live for our fellow users.”


“As an e-commerce platform, this is also another avenue for brands like L’Oréal to expand their reach and connect better with their consumers. We hope this competition will be a success in sourcing the best talent and be a stepping stone for individuals who are keen to have a go at live streaming”.


To submit your application to take part in the L’Oréal Star Search competition, head over to


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